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Unless you have been living under a rock over the last decade, you carn't have failed to catch wind of search engine optimisation, or SEO for short. You will most likely, know that search engine optimisation, in simple terms, means "getting noticed by the popular search engines like Google, Bing and Yahoo. You should also know that it is essential to your business. Its the key to your success online in today's digital world. If you are not using search engine optimisation then your website will be buried under all of your competitors and your potential customers won't be able to find you.
Understanding Search engine optimisation
SEO can be painfully familiar with the client who demands "SEO" as if it's a one-off service they purchase which will instantly get them to the top of the Google's search results. This client is also the one who can't understand why, after one month, they're not at the number one spot on Google.
The first thing I should mention, is that you should be exceptionally wary of a digital business or individual who claims to be able to get you at the top spot in Google search engine results with such a short period of time. You should also be suspicious of anyone who offers to do "SEO" on your website in one fell swoop. Because this is just not how it works.
A good Search engine optimisation strategy is not limited to making your website agreeable to search engines, although this should be central to any businesses SEO efforts. Once you have optimised you on-site copy and layout for the correct keywords and metadata, with good original content, you've done good work but its just the tip of the iceberg.
One integral part of SEO is social media and when done correctly you have the potential to make your business. It also has the potential to be a damp squib, if handled sloppily. All businesses should be using social media accounts: Facebook page, Twitter, LinkedIn and Instagram. From there, it is beneficial, if you the time/resources, and depending on the nature of your business, to be present on Pinterest and Instagram. These social media accounts should be well maintained on a regular basis with interesting and engaging content has has "sharability"
Influencer outreach is about making intelligent, useful and most importantly friendly connections with influential people within your industry, It involves being an active voice on platforms like Twitter, getting your hands dirty and contributing to relevant conversations, as well as knowing who's who and what's what. It's about networking and PR for the digital age. Its time consuming, its not directly measurable in terms of ROI and its very important if you want to succeed online.
The social media, blogging and influencer outreach parts of your SEO strategy take care of the outward face of off-site SEO. Behind the scenes, your SEO tasks force should be tinkering with all the technical aspects of what makes your website work efficiently, including things like your back-link profile, as well as on-site loading speeds, redirects which are all essential to your websites performance. A good SEO professional will also be regularly analysing, measuring and reporting on your websites SEO performance and making suggestions and adjustments to your strategy in order to further optimise your site for SEO.
None of these things can be done in on-day. SEO is an ongoing, arduous and, if we're honest, sometimes infuriating discipline. However, if you want your website to rank well there are no short-cuts and a good SEO strategist will be committed to making your business fly. All of us who specialise in search engine optimisation have complained at some point or another, about the search engine algorithms and strategies that Google and other search engines have implemented that makes SEO a much tougher job that it was in the past. What sets a good SEO'er apart is understanding why search engines are making SEo tougher on us. And that reason is that they are trying to make the internet a cleaner, smoother and more interesting and vibrant place for users. Making sure your business is on the right side of these developments, and investing in a future proof SEO strategy for your business today, is paramount to how your business will perform tomorrow.